Iconic designer Rex Peteet of Sherry Matthews Advocacy Marketing enlisted Primal Screen to create 17 PSAs for Texas' Supplemental Nutrition Assistance Program (SNAP). The videos, which offer tips on living a healthful and thrifty life, feature lively and colorful character animation and infographics. Primal Screen performed all work, including animation, design, music and sound, in-house at our Atlanta studio. The campaign was so successful that we extended it a year later with six more spots.
