Somehow, somewhere every day is a holiday. Who's better qualified than Hallmark to set us straight. This multi-platform project has both on-line and broadcast elements. Primal Screen animated ten 30-second commercials each featuring a custom holiday sponsored by advertisers such as Walgreens, Rice Krispies, PetSmart, Applebee's and Disney Theme Parks.
The series of jubilant spots complement Hallmark Channel's Every Day is a Holiday website (designed by Primal Screen). We created characters who live in a daily desk calendar and who let viewers know about fun new holidays to celebrate. The ads direct viewers to the website where they can watch more spots, research different holidays in the daily planner, and send e-cards to friends and family.