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Chock-a-Blocks

Primal Screen

Every year we celebrate our great clients with a thank-you gift of our own devising. For 2013 we created more than 500 sets of 12 blocks and a tray. One face of the blocks spells Primal Screen; the reverse is a quirky city skyline. The remaining faces mix and match to create a menagerie of critters. All design, illustration and copy were done in-house. We printed the blocks and tray in a pop-up silk-screen factory that's usually our shooting stage.