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Cartoon Network Reface

Cartoon Network

For its first comprehensive reface, Cartoon Network wanted to focus on what makes cartoons cartoony. This package featured new animation of the network stars from many major animation studios including Warner Brothers, MGM and Hanna-Barbera. Of course, the styling had to be very true to the original characters. Each show was placed in an iconic situation on stylized, monochromatic backgrounds that changed color depending on the time of day. The long-running package showcased Primal Screen's animation, music and sound design. It became the international identity for the network, requiring that Primal Screen make custom elements for the UK, Latin America and Japan. In total, we made over 300 distinct spots for this system, each have a unique narrative and title treatments recall classic cartoons. BDA gold