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“S” is for Seasons

Sesame Workshop

Sesame Work­shop invit­ed us to sub­mit ideas for the let­ter of the day” sequence on Sesame Street’s 51st sea­son. We cre­at­ed a con­cept for a short in which a dif­fer­ent kid shares their thoughts about each sea­son. We avoid­ed sim­ply describ­ing the sea­sons, opt­ing instead to explore how kids expe­ri­ence them. We pro­posed a sen­so­ry approach to impart the feel­ing of the sea­son as you’re in it. Sesame Work­shop loved the idea so we set to work.

Full Row Media
Full Row Media
Full Row Media
Full Row Media

“S” is for Solve

We began by cre­at­ing a col­or script” for each sea­son. This helped us dif­fer­en­ti­ate the look of the sea­sons and anchor each in hues that would inform the scenes. Mean­while we began to think abstract­ly about the forms, find­ing ways to sim­pli­fy faces, plants, and even light and shad­ow to block-like geome­tries. We also set­tled on an illus­tra­tion style that grew out of sponge-paint­ed tex­tures and that glowed with light.

Full Row Media
Half Row Media Half Row Media
Full Row Media

“S” is for Somebodies

Media and Text Image

We created the characters to bring a sense of wonder and play to each season. Their wardrobes were a big part of letting kids know that there are different outfits for all sorts of occasions. Our voice cast was very young and just as diverse as their onscreen counterparts.

Full Row Media

“S" is for Story

Media and Text Image

Each kid’s moment is personal, an invitation for the audience to join them in sense-filled discovery. We storyboarded the sequence in the early stages and mostly remained true to those initial sketches throughout the project. We wrote the dialogue to evoke the sound and rhythms of kids’ speech.

Full Row Media
Full Row Media

“S” is for Sound

The music we cre­at­ed was sim­ple and charm­ing, using clas­si­cal instru­ments in del­i­cate kid-like ways. Chang­ing with each sea­son, the music cap­tures visu­al ele­ments like the still­ness of night and the falling of autumn leaves. The sound empha­sizes atmos­pher­ic ele­ments with authen­tic effects rather than car­toony ones.

Full Row Media

“S” is for Shine

Once we fin­ished ani­ma­tion and sound, there was still plen­ty to do. We suf­fused each scene in shim­mer­ing light. We soft­ened the cheery bright­ness of the scenes with a mist­i­ness which, like the ambi­ent sound, helped to place the view­er in the environment.

Full Row Media

“S” is for Success

The fin­ished video gen­tly con­jures the won­der of new dis­cov­ery. It gives the audi­ence per­mis­sion to take notice of their sens­es as they begin to under­stand the world around them. Sesame Work­shop loved S is for Sea­sons” and it con­tin­ues to play on Sesame Street.