Redraw Your World
Cartoon Network’s Redraw Your World social media campaign shines a spotlight on five young people as they showcase their talent. In the spots we witness Joy’s acrobatic Tricking dance moves, Elladj’s head-over-skates swagger on the ice, Breannah’s weightless slackline technique, Kimberly’s smooth flow on rollerskates, and Notorious Cree who brings hip-hop attitude to traditional dance.
We collaborated with the network to create dynamic graphics which add literal splashes of color to the amazing accomplishments of each spot’s subject. The custom-animated pieces show that when we excel at something, we redraw everyone’s world in vivid tones. All animation, design, compositing and sound are by Primal Screen.