Primal Screen Logo

design for

every screen

Adventure Time x Immortals Fenyx Rising

Cartoon Network and Ubisoft

When Immor­tals Fenyx Ris­ing expand­ed with new Adven­ture Time cus­tomiza­tions, gamemak­er Ubisoft looked to Pri­mal Screen to ani­mate the trail­er. We were thrilled to work on such a cool project, espe­cial­ly since Car­toon Net­work had rec­om­mend­ed us to Ubisoft. But there were some chal­lenges, like the game itself was still in its test­ing phase.

Full Row Media
Full Row Media
Full Row Media
Full Row Media

Game On

As Ubisoft con­tin­ued to devel­op details of the new game, they dep­u­tized us to reimag­ine Immor­tals Fenyx Ris­ing in the style of Adven­ture Time, with a unique sto­ry, inde­pen­dent of the game. Armed with final, 3D back­ground art as well as game char­ac­ters like Fenyx and Cer­berus (the mytho­log­i­cal three-head­ed dev­il dog), we built a 2D car­toon world famil­iar to Adven­ture Time fans.

Half Row Media Half Row Media
Full Row Media
Full Row Media
Half Row Media Half Row Media

Story Time

Both prop­er­ties boast high-stakes action and absurd humor, but find­ing a bal­ance that felt faith­ful to each was chal­leng­ing. The sto­ry we cre­at­ed teamed up Adven­ture Time’s Finn and Jake with the hero­ic but peev­ish Fenyx from the game. Through­out each stage of pro­duc­tion we sub­mit­ted scripts and art to teams at Car­toon Net­work and Ubisoft. Pro tip: using the Adven­ture Time in-house for­mat for style sheets helped the new char­ac­ters look like they were already part of that world.

Full Row Media
Full Row Media
Full Row Media
Full Row Media

Sound it Out

Through­out most of pro­duc­tion we used scratch voice work. Toward the end we were able to record the actu­al char­ac­ter voic­es (along with Cer­berus, whom we voiced in-house). Since our spot was part of a wide, inter­na­tion­al mar­ket­ing cam­paign, we also had to trans­late, cast and pro­duce the video in 13 oth­er lan­guages. Final sound was done at Pri­mal Screen, and ben­e­fit­ted from the game’s orig­i­nal, epic score.

Ubisoft and Car­toon Net­work loved the way we com­bined the worlds with­out los­ing sight of the humor and hero­ics of the source material.