Rick and Morty | Mt. Rickmore
Brief
Create branding for Rick and Morty that celebrates the spirit of the show with unique graphics and sound that are separate from the show’s look.
Challenge
Use 3D to build a still-life monument to some of the show’s epic moments.
Result
The popular spot, jam-packed with Easter eggs, created buzz and built anticipation for the upcoming season.
When Adult Swim tapped us to submit concepts for IDs promoting Rick and Morty’s fifth season, we leapt. The client brief was simple: emphasize the main cast and season 5, while avoiding dialogue, nudity and gore. That’s it; no stylistic restraints at all. Primal Screen showed the network a number of ideas, from which they chose this one and another.
Introduction
“Mount Rickmore,” lingers over a shrine to some of Rick and Morty’s notorious Season 5 adventures. The camera sweeps past fierce battles and unforgivable cloning experiments, finally settling on the whole lovely, atrocious spectacle.
Monumental
Eye Popping
The spot is a colorful, highly detailed still-life. Our team built the full CG models using Cinema 4D and Maya, with Redshift proxies standing in for high-poly objects. As animators constructed the sculpture, they used bright colors and lighting to compose the vivid, eye-popping scenes. The elements were rendered in Cinema 4D/Redshift and composited in After Effects. Here we underscored the monumental visuals with sound that’s both epic and synthetically detached.
While this spot and its sibling, Rick’s Balls, have little in common aesthetically, together they communicate a great deal about the sweeping range of Rick and Morty’s odd and abominable universe. One thing they DO have in common is that they each received Bronze Telly Awards.
