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Adventure Time x Immortals Fenyx Rising

Brief

Promote Ubisoft’s Adventure Time-themed expansion of Immortals Fenyx Rising with a new epic adventure.

Challenge

Merge the high adventure of the video game with the silly-seriousness of Cartoon Network’s hit show to create a thrilling new tale.

Result

The spot earned three Telly awards and helped the new game’s launch win 108 million purchases.