For the 2020 Promax/BDA Conference, Primal Screen created the open for the highly anticipated final event: STATE OF OUR ART. A reflection of what's going on in the world at this time. Animation, design, copy, music and sound was produced from our various home offices, dens and living rooms.
The Frederick Swanston agency approached us to create a series of fun, gently irreverent spots for Minit Mart’s rewards program. We developed a hand-drawn look and over-the-top action to grab viewers’ attention and let them know that Minit Mart is more than just convenience. All design, animation, sound and music is by Primal Screen.
Tre Native tapped Primal Screen to create the animated action sequences for Ski Mask the Slump God’s “In 2Deep” video. The project, for Spotify’s Rap Caviar playlist, also included a “making of” vid featuring two Primal Screeners, Linsey and Nick, flexing their best illustration skills.
S was a sponsor in the very first season of Sesame Street 51 years ago. Since then, every episode has featured a special letter and number. In 2002 the format changed from “brought to you by” to “The Letter and Number of the Day,” introduced with a sing-along theme performed by the Muppets. Primal Screen is delighted to contribute to this 51 year tradition with this tribute to the letter S. Season 51, episode 9 on HBO Max, premiered January 2021.
Designer Sean Adams tapped Primal Screen to create branding videos for the cinema-sized screens of the AIGA conference. On day two we continued to express Culture as multicolored lines, here subjecting them to increasingly complicated interactions as a chill, jazzy backbeat plays. All animation, design, and music are by Primal Screen’s in-house staff.