Hello Around The World
For the launch of Cartoon Network’s preschool block, Cartoonito, we conceived and created a pair of interstitials with kid-friendly learning and delightful animation. “Hello Around the World” takes kids on a charming trip across the globe with dozens of unique, silly characters who each say “hello” in a different language. Imaginative animation shows characters evolving into new ones in a single continuous shot. Underscoring the universality of “hello,” the action moves out into space where an alien has the last word. Concept, writing, design, animation, photography, sound and music by Primal Screen.
Rick and Morty: Mount Rickmore
Monumental! For this Adult Swim ID, we linger over a shrine to some of Rick and Morty’s notorious adventures. The camera sweeps past fierce battles and unforgivable cloning experiments, finally settling on the whole lovely, atrocious spectacle. All animation, design and sound are by Primal Screen.
Rick and Morty: Balls
In this horrifying Adult Swim ID, the heads of Rick, Morty and their fams slam into each other with gut churning brutality. Who could be responsible for this abomination? Only some alien middle manager with grotesque taste in desk toys. All animation, design and sound are by Primal Screen.
Fenyx Rising Adventure Time
Cartoon Network and Ubisoft
Cartoon Network and Ubisoft asked Primal Screen to style the popular game as it might appear on Cartoon Network’s Adventure Time. We envisioned the game’s Fenyx as if she was a character on the show. We teamed her up with Jake and Finn in a head-to-head battle against Cerberus, the mythological three-headed hellhound. The end result looks like it came out of an Adventure Time episode. All animation and sound design is original and created in-house at Primal Screen.
S is for Seasons
For Sesame Street’s 51st season, Primal Screen created the "Letter of The Day" segment: “S is for Seasons." It features kids sharing their favorite season and what makes it fun. We worked with Sesame Workshop to develop a script and look that’s playful, sweet and suffused with glowing light. Children of our families and friends provided the voices, while Primal Screeners did all writing, design, animation, composite, sound and music.
The Frederick Swanston agency approached us to create a series of fun, gently irreverent spots for Minit Mart’s rewards program. We developed a hand-drawn look and over-the-top action to grab viewers’ attention and let them know that Minit Mart is more than just convenience. All design, animation, sound and music is by Primal Screen.
Ski Mask In 2 Deep
Tre Native tapped Primal Screen to create the animated action sequences for Ski Mask the Slump God’s “In 2Deep” video. The project, for Spotify’s Rap Caviar playlist, also included a “making of” vid featuring two Primal Screeners, Linsey and Nick, flexing their best illustration skills.
Canadian broadcaster DHX Media gave us the electrifying opportunity to brand their new kids' network, CHRGD. We created a new logo and a package of 15 IDs, as well as over 100 other elements, all powered by the stuff that boys aged eight to twelve buzz about: robots, spaceships, ninjas, too many colors, and so so much electricity. Then we jammed it all into a retro-future, faceted spacescape and let the goofy fun begin.
AIGA Design Conference
For AIGA’s 2017 design conference we showed the many instances of "connection" we all experience every day. The idea of connection is underscored by the continuously morphing, hand-drawn animation and the music, crackling with found-object percussion. We made more than 25 branding elements. All animation, design, music and sound were performed in-house.
AIGA Design Conference 2019
Designer Sean Adams tapped Primal Screen to create branding videos for the cinema-sized screens of the AIGA conference. On day two we continued to express Culture as multicolored lines, here subjecting them to increasingly complicated interactions as a chill, jazzy backbeat plays. All animation, design, and music are by Primal Screen’s in-house staff.
State of Our Art
For the 2020 Promax/BDA Conference, Primal Screen created the open for the highly anticipated final event: STATE OF OUR ART. A reflection of what's going on in the world at this time. Animation, design, copy, music and sound was produced from our various home offices, dens and living rooms.