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SNAP

Sherry Matthews

Iconic designer Rex Peteet of Sherry Matthews Advocacy Marketing enlisted Primal Screen to create 17 PSAs for Texas' Supplemental Nutrition Assistance Program (SNAP). The videos, which offer tips on living a healthful and thrifty life, feature lively and colorful character animation and infographics. Primal Screen performed all work, including animation, design, music and sound, in-house at our Atlanta studio. The campaign was so successful that we extended it a year later with six more spots.