The life of a meerkat is sort of like reality TV without the cameras — until the cameras show up. Animal Planet gave Primal Screen the daunting responsibility of amping up the sordid in this show about wild lives. Think of us as your go-to for amped sordidness (whatever that means).
Each of the six spots in the campaign features one of the meerkat stars comparing their issues to that of conflicted humans, all with text and no voice.