Iconic designer Rex Peteet of Sherry Matthews Advocacy Marketing enlisted Primal Screen to create 17 PSAs for Texas' Supplemental Nutrition Assistance Program (SNAP). The videos, which offer tips on living a healthful and thrifty life, feature lively and colorful character animation and infographics. Primal Screen performed all work, including animation, design, music and sound, in-house at our Atlanta studio.
A looming smog monster is no match for this kid. We worked with sculptor/animator Chris Sickels of Red Nose Studio to create this spot for Greenlaw, an organization devoted to making the world a greener place through legal channels. R.E.M. kindly provided the music. Good Thinking Atlanta, a charitable group that provides pro bono creative services to organizations in need, led the project.
To supplement our 2014 relaunch package, comprises some 135 distinct pieces, all serving to reinforce the idea that PBS Kids is a fun, educational partner whom parents of young kids can trust. Of course we had a load of fun working on this project, but that wasn't our only reward: PBS Kids was recognized for Best Channel Design and Channel of the Year in 2016. (Check out previous work for PBS Kids right here)