Iconic designer Rex Peteet of Sherry Matthews Advocacy Marketing enlisted Primal Screen to create 17 PSAs for Texas' Supplemental Nutrition Assistance Program (SNAP). The videos, which offer tips on living a healthful and thrifty life, feature lively and colorful character animation and infographics. Primal Screen performed all work, including animation, design, music and sound, in-house at our Atlanta studio.
To supplement our 2014 relaunch package, comprises some 135 distinct pieces, all serving to reinforce the idea that PBS Kids is a fun, educational partner whom parents of young kids can trust. Of course we had a load of fun working on this project, but that wasn't our only reward: PBS Kids was recognized for Best Channel Design and Channel of the Year in 2016. (Check out previous work for PBS Kids right here)